Encouraging the Tourist.

It is pleasing to note that the Annual Report of the New Zealand Tourist League acknowledges the considerable advance that has been made in recent years towards increasing the attractiveness of New Zealand by the provision of better publicity and travel facilities.

Amongst other matters specified the League states that distinct and very much appreciated progress has been recorded in:

• (1.) The establishment of closer understanding between the Tourist, Publicity and Railway Departments, as evidenced by the setting up of the Publicity Board, and the allocation of £38,000 per annum for publicity, a sum which is treble the amount spent in 1924.

• (2.) The considerably raised standard of printed matter.

• (3.) The very great improvement that has been made in the matter of sleeping and general accommodation on the trains.

The report adds that the Railway Department has shewn commendable eagerness in catering for tourists, and quotes President Cosgrove:— “Railway systems, roads, hotels, recreations— each plays its own and an important part in the success of tourist development.”

To attract tourists to any country the co-operation of many people and the co-ordination of many services are required.