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The New Zealand Railways Magazine, Volume 12, Issue 6 (September 1, 1937.)

Catalogic

Catalogic.

Seedsmen prey on the artistic and mystic qualities of the unsuspecting
Sweet Nature Pauses Just Before the Spring.

Sweet Nature Pauses Just Before the Spring.

“Catalogues calculated to convert a Beef-eater to vegetarianism.”

“Catalogues calculated to convert a Beef-eater to vegetarianism.”

male by printing catalogues containing coloured illustrations calculated to convert a Beef-eater to vegetarianism. There are cucumbers that never grew out of Eden—long luscious tubes of daddy's delight without a hump to mar their lucent lines. There are carrots that look like bunches of terra-cotta turrets moulded by Michael Angelo. There are cabbages so perfect in colour and contour that no one but an assassin could bear to cut them off in their prime. There are melons like the green gazing-globes of a magi. It's not fair; especially in the spring when the spirits are high and the suspicions are low. Such creations shake the soul of the unsuspecting gardener to its very roots so that, intoxicated by horticultural ambition and egged on by the exhortations of an unscrupulous helpmeet, he staggers home looking like harvest-week in the old home-town.