Salient: An organ of student opinion at Victoria University, Wellington. Vol. 23, No. 3. Monday, April 11, 1960
[introduction]
Vance Packard made his name as a social scientist when he wrote "The Hidden Persuaders" in which he put forward the thesis that modern advertisers were buying
psychologists to help them manipulate people's mind in such subtle fashion as to reduce the capacities to make decisions to a significant degree.